Gabe's visual identity conveys his background as a transportation commissioner who knows how to get projects done fast.
We chose a color palette based on Vespa's vintage scheme and worked with a few identity options. His current website uses a combination of the logos shown here.
Gabe is the former Commissioner of the Chicago and Washington DC Departments of Transportation. In both cities he revamped technology platforms and government processes while focusing on putting people first vs. automobiles on city streets. This included launching two of the first and largest bikeshare systems in the U.S. and building protected bike lanes and better pedestrian infrastructure for vulnerable citizens citywide, as well as facilitating private services like carshare and rideshare that could help each cities mobility goals. As Commissioner, he has worked to bring a new Riverwalk to Chicago as well as the breathtaking Bloomingdale Trail, 100’s of miles of bike lanes, and new policies combined with technology solutions to revamp parking, permitting, and many other arcane government processes in both cities.
We drew inspiration from vintage transportation looks.