Working with project partners and stakeholders, we welcome a collaborative, hands-on approach to the branding and map design process for the first two tasks: developing a print transportation map and brochure, and an interactive map and routing tool.
Our campaign aimed to make the transportation map of the island to be 'The' map of Key West. It was coupled with a large-scale branding and outreach geared towards tourists and encouraging people coming into the island to leave their cars behind.
The Car-Free Key West interactive map is a mobile-responsive web map that shows the live and up-to-date status of the Key West transportation network – including current bike infrastructure and real-time bus locations. The map is built using OpenStreetMap data layered on top of a custom Mapbox tile Style. Phase II of the map's development will include real-time routing.
To give an understanding of all the transportation options on the island, we've developed inset maps at varying detail levels. A schematic map is a fantastic way to understand the bus service breadth of the island, and a user can visit kwtransit.com or the Car-Free Key West interactive map to see more detailed route information and real time locations of buses.
We conducted community interviews, biked the roads, and developed quick prototypes to get an on-the ground understanding of the user’s journey through biking, walking, and taking transit in Key West. We also included hotels, bike rentals, and restaurants in our research.
My team kicked off the project with on-the-ground research and set out to answer for main questions:
1) What informs transportation decisions in Key West
2) How do people navigate / orient themselves in the city?
3) What are the dominant characteristics of the “visual culture” of Key West?
4) What will be our final map product?
Through brainstorming and ideation sessions we defined user touch points and scenarios from which we generated effective brand and communications strategies.
These sessions were crucial to laying the ground work for the rest of the campaign.
In our next tasks we developed and tested out visual style guides for the print maps.
Using a beginner-first approach to navigation we plan to develop products that fit the needs of first-time riders in Key West as well as experienced cyclists.
We identified routing symbology that would encourage biking and also provide context to the unique culture and facilities in Key West.