The Spatial Analysis and Visualization Institute at Pratt is a multidisciplinary consultancy, research lab, and education program. I was brought on to help the team with messaging/branding, site organization, site design, content, and building the site in Wordpress.
The content strategy work began with getting the team on the same page and setting distinct goals for the website redesign.
1. Help visitors immediately understand what SAVI does for them.
2. Supply the necessary information to answer easy questions and automate common tasks.
3. Build a community around SAVI that encourages participation and networking.
We followed with doing a competitive analysis, creating position taglines, and developing detailed information architecture.
Detailed wireframes were the final step in refining our content strategy and the first pass at crafting a basic layout. We then moved on to the site design.
First we developed moodboards to set the tone for the site – colors, graphics, fonts etc. From there we created Style Tiles based on one of the moods for the final website design. I tend to use this type of design process when defining a visual language for a website instead of creating full detail mockups of all the individual pages. Here's an explanation of the process:
"Style Tiles are a design deliverable consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web. Style Tiles are similar to the paint chips and fabric swatches an interior designer gets approval on before designing a room."
We worked on developing custom illustrations and graphics that would describe SAVI's consulting process and could be re-used in project proposals or other business development materials.
The final website was built in Wordpress and we are currently collecting feedback and doing live refinement.
We want all aspects of SAVI to be clear and easy to understand, with obvious calls to action for all SAVI audiences.